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Title Reputation management / Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck, editors
Published Heidelberg ; New York : Springer, 2011

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Location Call no. Vol. Availability
 W'BOOL  659.2 Hel/Rma  TEMPORARILY UNAVAILABLE
Description vii, 297 pages : illustrations ; 24 cm
Series Management for professionals
Management for professionals.
Contents Pt. 1. Introduction -- pt. 2. Approaching corporate reputation -- pt. 3. Measures and impacts -- pt. 4. Reputation management in practice -- pt. 5. Future trends of reputation management
Bibliography Includes bibliographical references
Subject Communication in management.
Corporate image -- Management.
Corporations -- Public relations.
Public relations.
Author Helm, Sabrina.
Liehr-Gobbers, Kerstin.
Storck, Christopher.
ISBN 3642192653
9783642192654