| Description |
xxii, 418 pages : illustrations ; 24 cm |
| Contents |
1. The roles and functions of techniques in public relations theory -- 2. Planning and executing the public relations campaign -- 3. Media relations -- 4. Public relations writing -- 5. Preparing news releases and press kits -- 6. Catering to the press -- 7. Using radio -- 8. Television and cable -- 9. New technologies: video, computers, and telecommunications -- 10. Preparing to speak -- 11. Brochures and direct mail -- 12. Newsletters and magazines -- 13. Photographs and illustrations -- 14. Slides and films -- 15. Exhibits and special events -- 16. Annual reports and financial writing -- 17. Public relations advertising -- 18. Business communication -- 19. Marketing communication -- 20. Legal requirements |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations.
|
| Author |
Grunig, James E.
|
| LC no. |
93077649 |
| ISBN |
0030464331 |
|
