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Book Cover
Book
Author Kendall, Robert (Robert Leon)

Title Public relations campaign strategies : planning for implementation / Robert Kendall
Edition Second edition
Published New York : HarperColins College Publishers, [1996]
©1996

Copies

Location Call no. Vol. Availability
 MELB  659.2 Ken/Prc 1996  AVAILABLE
 MELB  659.2 Ken/Prc 1996  AVAILABLE
 MELB  659.2 Ken/Prc 1996  AVAILABLE
 W'BOOL  659.2 Ken/Prc 1996  AVAILABLE
 W'BOOL  659.2 Ken/Prc 1996  AVAILABLE
 W'BOOL  659.2 Ken/Prc 1996  AVAILABLE
 W'PONDS  659.2 Ken/Prc 1996  AVAILABLE
 W'PONDS  659.2 Ken/Prc 1996  AVAILABLE
 W'PONDS  659.2 Ken/Prc 1996  AVAILABLE
 W'PONDS  659.2 Ken/Prc 1996  AVAILABLE

Description xi, 564 pages : illustrations, map ; 24 cm
regular print
Contents I. Introduction To Public Relations Campaign Strategies -- 1. An Overview -- II. Building the Campaign Plan: the Research Stage -- 2. Introduction to Research for Campaign Planning -- 3. An Outline of Research Procedures -- 4. Steps in Survey Research -- 5. Research Cases and Problems -- III. Building the Campaign Plan: the Adaption Stage -- 6. Adapting the Campaign to the Organizational Culture -- 7. Adaptation in the Campaign Plan -- 8. The Adaptation Plan -- IV. Building the Campaign Plan: the Strategy Stage -- 9. Graphics in the Public Relations Campaign -- 10. Developing the Campaign -- 11. Implementation Strategy Cases -- V. Building the Campaign Plan: the Evaluation Stage -- 12. Evaluation Plan -- 13. Evaluation Cases -- VI. Presenting and Implementing the Plan -- 14. Preparing and Making the Campaign Plan Presentation -- 15. Implementation: Executing the Campaign Plan
Analysis Public relations
Bibliography Includes bibliographical references (pages 533-547) and index
Subject Public relations -- United States.
Public relations.
LC no. 95024103
ISBN 0673996921