| Description |
xi, 256 pages : illustrations ; 23 cm |
| Series |
LEA's communication series |
|
LEA's communication series.
|
| Contents |
1. Introduction: Identifying Rumors and Related Forms of Communication -- 2. Understanding Rumor: The Dynamics of Rumor Transmission and Belief -- 3. Commercial Rumors and Organizational Grapevines -- 4. How Information Spreads: Word-of-Mouth, Opinion Leadership, and the Media -- 5. Managing Commercial Rumors: How Can Marketplace Rumors Be Prevented? -- 6. Managing Commercial Rumors: Strategies and Tactics for Neutralizing Rumors -- 7. Managing the Organizational Grapevine |
| Summary |
"With its integration of theoretical and applied components, this volume will serve both as a text for advanced students and scholars in public relations, social psychology, organizational communication, organizational behavior, management, and related areas; and as an indispensable resource for managers and other professionals concerned with preventing and controlling the devastating effects of false rumors, negative marketplace buzz, and destructive organizational grapevines."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Communication in management.
|
|
Rumor.
|
|
Crisis management.
|
| Author |
ebrary, Inc.
|
| LC no. |
2003044095 |
| ISBN |
0805838767 paperback |
|
0805838759 cased |
|
