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Title The Routledge handbook of critical public relations / edited by Jacquie L'Etang, David McKie, Nancy Snow and Jordi Xifra
Published Abingdon, Oxon Routledge, 2016
©2016

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Description xxiii, 422 pages ; 26 cm
Series Routledge companions in business, management and accounting
Routledge companions in business, management and accounting.
Contents Contents note continued: 10.Public relations, the postcolonial other and the issue of asylum seekers / Jane Johnston -- 11.Critical discourse analysis: a search for meaning and power / Shirley Leitch -- 12.Changes to be encouraged: radical turns in PR theorisation and small-step evolutions in PR practice / David McKie -- 13.A reflexive perspective on public relations: on leaving traditional thinking and uncovering the taken-for-granted / Mats Heide -- 14.Double deconstruction: transparency, dialogue and social media from a critical post-structuralist perspective / Stefan Wehmeier -- 15."Critical public relations is so critical!" Objections, counter-objections, and practical applications to critical-cultural public relations work / Jennifer Vardeman-Winter -- 16.What is critical about critical public relations theory? / Jordi Xifra -- pt. III Perspectives from different locations --
Contents note continued: 17.A post-socialist/communist perspective: from foreign-imposed to home-grown transitional public relations / Ryszard Lawniczak -- 18.Public relations and humanitarian communication: from persuasion to the creation of a community of equals / Manuel Hernandez-Toro -- 19.Science, medicine, and the body: how public relations blurs lines across individual and public health / Jennifer Vardeman-Winter -- 20.A postcolonial critique of public relations / Mohan J. Dutta -- 21.Who's afraid of the big bad wolf? Critical Public Relations as a cure for Media Studies' fear of the dark / C. Kay Weaver -- 22.The need for critical thinking in country promotion: public diplomacy, nation branding, and public relations / Alina Dolea -- 23.Critical race and public relations: the case of environmental racism and risk bearer agency / Robert L. Heath -- 24.Critical management studies and the management of desire / Stephen Linstead -- pt. IV Ways forward --
Contents note continued: 25.Deconstructing Japan's PR: where is the public? / Nancy Snow -- 26.Socially integrating PR and operationalizing an alternative approach / Jim Macnamara -- 27.Expanding critical space: public intellectuals, public relations, and an "outsider" contribution / Jordi Xifra -- 28.Algorithmic public relations: materiality, technology and power in a post-hegemonic world / Simon Collister -- 29.Liberation public relations / Jordi Xifra -- 30.Being social: creating a critical commons with public relations practice / Paul Willis -- 31.Pushing boundaries: a critical cosmopolitan orientation to public relations / Anne Surma -- 32.Public relations and sustainable citizenship: towards a goal of representing the unrepresented / Priya Kurian
Machine generated contents note: pt. I Origins and overviews -- 1.An historical overview of the emergence of critical thinking in PR / Lee Edwards -- 2.History as a source of critique: historicity and knowledge, societal change, activism and movements / Jacquie L'Etang -- 3.Articulating public relations practice and critical/cultural theory through a cultural-economic lens / Erica Ciszek -- 4.Feminism and public relations / Kate Fitch -- 5.The public sphere and PR: deliberative democracy and agonistic pluralism / Phil Ramsey -- 6.Dialogue and critical public relations / Magda Pieczka -- 7.Critical rhetoric and public relations / Øyvind Ihlen -- 8.Sanitising or reforming PR? Exploring "trust" and the emergence of critical public relations / Kristin Demetrious -- pt. II Orientations and reorientations -- 9.Extending PR's critical conversations with advertising and marketing / Clea D. Bourne --
Summary "Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field, and to construct a tentative mapping of possible ways forward. While critical theory has a long and fluctuating history, critical public relations is much more recent. This book takes stock of how, and where, critical public relations has emerged via three main foci: theoretical traditions; critique and action; along with methodological and future implications. As mainstream public relations has become established and critical public relations is reaching a critical mass in the discipline, this book captures both the coherence and the plural nature of this fast-growing area. Compiled by a high-profile and widely respected team of academics and bringing together the key scholars in the field, this comprehensive international collection offers a major contribution to forming and directing how critical theory increasingly informs public relations and communication. It is an essential reference for educators teaching advanced undergraduate and post-graduate courses, scholars and students around the world in the field of public relations and critical theory. Also of interest to scholars in advertising, communication, consumer studies, cultural studies, marketing, media studies, and sociology"--
"Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field, and to construct a tentative mapping of possible ways forward. While critical theory has a long and fluctuating history, critical public relations is much more recent. This book takes stock of how, and where, critical public relations has emerged via three main foci: theoretical traditions; critique and action; along with methodological and future implications. As mainstream public relations has become established and critical public relations is reaching a critical mass in the discipline, this book seeks to capture both the coherence and the plural nature of this fast-growing area. Compiled by a high-profile and widely respected team of academics and bringing together the key scholars in the field, this comprehensive international collection will be a major contribution to forming and directing how critical theory increasingly informs public relations and communication. It is an essential reference for educators teaching advanced undergraduate and post-graduate courses, scholars and students around the world in the field of public relations and critical theory. Also of interest to scholars in advertising, communication, consumer studies, cultural studies, marketing, media studies, and sociology. "--
Bibliography Includes bibliographical references and index
Subject Public relations -- Handbooks, manuals, etc.
Genre/Form Handbooks and manuals.
Author L'Etang, Jacquie, editor
McKie, David, 1947- editor
Snow, Nancy, editor
Xifra Heras, Jorge, editor
LC no. 2015003902
ISBN 9780415727334 (hardback)