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Author Levine, Michael.

Title Guerrilla P.R. wired : waging a successful publicity campaign online, offline and everywhere in between / Michael Levine
Published New York ; London : McGraw-Hill, 2002


Location Call no. Vol. Availability
Description xxi, 281 pages ; 22 cm
Contents 1. Guerrillas in the Midst: Low-Cost P.R. in the Twenty-First Century -- 2. The Web and How to Unweave It -- 3. What Is Internet P.R.? -- 4. Narrowing Down -- 5. Ready, Aim, ... -- 6. ... Fire! -- 7. If You Build It, They Will Come -- 8. Know Your Prey, or Be the Media -- 9. The Yellow Pages on Microchip -- 10. Guerrilla My Dreams -- 11. Meet the Press -- 12. Damage Control -- 13. It's Going Well - Now What? -- 14. It's a Small World Wide Web, After All -- 15. Spread Those Wings and Surf! -- 16. A Guerrilla Quiz -- App. A. The Woods Are Full of Guerrillas -- App. B. Magilla Guerrilla
Summary Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet
Notes Includes index
Subject Public relations.
Public relations -- Computer network resources.
Corporations -- Public relations.
Industrial publicity.
LC no. 2001044552
ISBN 0071382313
Other Titles Guerilla PR wired