Limit search to available items
Book Cover
Book
Author Hunt, Todd, 1938-

Title Public relations techniques / Todd Hunt, James E. Grunig
Published Fort Worth : Harcourt Brace College Publishers, [1994]
©1994

Copies

Location Call no. Vol. Availability
 W'PONDS  659.2 Hun/Prt  TEMPORARILY UNAVAILABLE
 W'PONDS  659.2 Hun/Prt  TEMPORARILY UNAVAILABLE
 MELB  659.2 Hun/Prt  TEMPORARILY UNAVAILABLE
 W'PONDS  659.2 Hun/Prt  TEMPORARILY UNAVAILABLE
 W'PONDS  659.2 Hun/Prt  TEMPORARILY UNAVAILABLE
 W'PONDS  659.2 Hun/Prt  TEMPORARILY UNAVAILABLE
 W'PONDS  659.2 Hun/Prt  TEMPORARILY UNAVAILABLE
 W'PONDS  659.2 Hun/Prt  TEMPORARILY UNAVAILABLE
 W'PONDS  659.2 Hun/Prt  TEMPORARILY UNAVAILABLE
 MELB  659.2 Hun/Prt  TEMPORARILY UNAVAILABLE

Description xxii, 418 pages : illustrations ; 24 cm
Contents 1. The roles and functions of techniques in public relations theory -- 2. Planning and executing the public relations campaign -- 3. Media relations -- 4. Public relations writing -- 5. Preparing news releases and press kits -- 6. Catering to the press -- 7. Using radio -- 8. Television and cable -- 9. New technologies: video, computers, and telecommunications -- 10. Preparing to speak -- 11. Brochures and direct mail -- 12. Newsletters and magazines -- 13. Photographs and illustrations -- 14. Slides and films -- 15. Exhibits and special events -- 16. Annual reports and financial writing -- 17. Public relations advertising -- 18. Business communication -- 19. Marketing communication -- 20. Legal requirements
Bibliography Includes bibliographical references and index
Subject Public relations.
Author Grunig, James E.
LC no. 93077649
ISBN 0030464331