| Description |
xi, 564 pages : illustrations, map ; 24 cm |
|
regular print |
| Contents |
I. Introduction To Public Relations Campaign Strategies -- 1. An Overview -- II. Building the Campaign Plan: the Research Stage -- 2. Introduction to Research for Campaign Planning -- 3. An Outline of Research Procedures -- 4. Steps in Survey Research -- 5. Research Cases and Problems -- III. Building the Campaign Plan: the Adaption Stage -- 6. Adapting the Campaign to the Organizational Culture -- 7. Adaptation in the Campaign Plan -- 8. The Adaptation Plan -- IV. Building the Campaign Plan: the Strategy Stage -- 9. Graphics in the Public Relations Campaign -- 10. Developing the Campaign -- 11. Implementation Strategy Cases -- V. Building the Campaign Plan: the Evaluation Stage -- 12. Evaluation Plan -- 13. Evaluation Cases -- VI. Presenting and Implementing the Plan -- 14. Preparing and Making the Campaign Plan Presentation -- 15. Implementation: Executing the Campaign Plan |
| Analysis |
Public relations |
| Bibliography |
Includes bibliographical references (pages 533-547) and index |
| Subject |
Public relations -- United States.
|
|
Public relations.
|
| LC no. |
95024103 |
| ISBN |
0673996921 |
|
