| Description |
ix, 197 pages ; 25 cm |
| Contents |
Foreword / Tom Watson -- Pt. 1. Impacts. 1.1. Why reputation matters / Ketchum. 1.2. What makes a good corporate reputation / Adrian Wheeler. 1.3. Managing reputation in the internet age / Andrew Laurence and Matthew Blakstad. 1.4. Reputation's return on investment / Jack Bergen. 1.5. Measuring reputation / Chris Genasi -- Pt. 2. Expectations. 2.1. Global campaigns & communications / Graham Lancaster. 2.2. Consumer's contradictory expectations / Ira Matathia and Marian Salzman. 2.3. Managing the pressure / Sara Render. 2.4. Communities & gains / Tom Watson and Steve Osborne-Brown. 2.5. Public policy and regulators / Simon Nayyar. 2.6. Investor relations / Brian Basham. 2.7. Organisational culture and change / Colette Dorward. 2.8. Employee expectations / Tari Hibbitt -- Pt. 3. Responses. 3.1. Unified communications structures / John Williams. 3.2. Recruiting & rewarding professionals / Harris Diamond. 3.3. Managing corporate reputation through crisis / Michael Regester. 3.4. Launching products & services / Lesley Brend. 3.5. Reputations online / Mark Mellor. 3.6. Managing market sentiment / Tim Kitchin. 3.7. Evaluating messages / Sandra Macleod. 3.8. The logistics of name changes / Claire Meredith -- Pt. 4. Directory of PRCA Members -- Pt. 5. Directory of ICCO Members -- Pt. 6. Appendix |
| Subject |
Public relations.
|
|
Public relations -- Management.
|
|
Corporate image.
|
| Author |
Jolly, Adam.
|
|
Public Relations Consultants Association.
|
| LC no. |
00002207 |
| ISBN |
0749434880 |
|
