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Book Cover
Book
Author Dezenhall, Eric.

Title Nail 'em : confronting high-profile attacks on celebrities & businesses / Eric Dezenhall
Edition Revised edition
Published Amherst, N.Y. : Prometheus Books, 2003

Copies

Location Call no. Vol. Availability
 W'PONDS  659.2 Dez/Nec 2003  AVAILABLE
Description 341 pages ; 23 cm
Contents Why it has become a culture of attack : entitlement and rage -- Main ingredients of allegation : plausibility and resonance -- The need for witch hunts -- Victimhood and the scourge of living -- The attackers -- The two breeds of crisis -- How the media pique the culture's rage -- Schadenfreude and its four stages -- Power, Prozac, and the four stages of schadenfreude -- Legitimate schadenfreude -- The Internet/media attack combination -- Alleging is believing -- The accused face the press -- Dissuasion -- Likability and attack -- No fame, no gain : the desperate lunge for visibility -- Usual suspects : crisis cast of characters and dissuasive facts of life -- The anti-nail 'em -- Icon power -- The limits of spin -- An outlook for damage control
Bibliography Includes bibliographical references (pages 319-333) and index
Subject Public relations.
Crisis management.
LC no. 2003003710
ISBN 1591020476 paperback alkaline paper