| Description |
xvii, 362 pages ; 24 cm |
| Contents |
1. From Ann Arbor, With Love -- 2. The State of the Unions -- 3. The Learning Curve -- 4. The Corporate Campaign Comes of Age -- 5. Nonlabor-Based Anticorporate Campaigns -- 6. Look for the Union Label -- 7. Attack of the "Tree-Huggers" -- 8. Campaigning by the Book -- 9. The Codes of the West -- 10. Money Talks... -- 11. ...and the Customers Walk -- 12. The Tools of Capitalism -- 13. The Campaign Branches Out -- 14. Telling the Public What It Thinks -- 15. Weaving a Web, Worldwide -- 16. Back to the Future -- APP. A. Union-Initiated and Other Labor-Based Corporate Campaigns, 1974-1999 -- APP. B. Anticorporate Campaigns Launched by Nonlabor Entities, 1989-1999 |
| Summary |
"A corporate campaign is an organized assault - involving economic, political, legal and psychological warfare - on a company that has offended a labor union or an advocacy group. The attack usually centers around the media, where the protagonists attempt to redefine the image - and tarnish the reputation - of the target company. The central idea is to undermine the company's relationships with its key stakeholders: customers, employees, shareholders, bankers, regulators, and the general public, among others. It attempts to turn them into pressure points to which management must respond." "The Death of a Thousand Cuts provides the first comprehensive study of the history, strategies, tactics, and effects of these systematic attacks on the reputations of many prominent companies - Campbell's Soup, Caterpillar, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart and many more - and on the legitimacy of the corporation itself."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Corporations -- Public relations.
|
|
Labor unions -- Public relations.
|
|
Corporate image.
|
|
Social pressure.
|
|
Demonstrations.
|
|
Negative goodwill.
|
|
Social responsibility of business.
|
|
Business ethics.
|
|
Industrial relations.
|
| LC no. |
00034780 |
| ISBN |
0805838317 cloth alkaline paper |
|
