| Description |
xi, 259 pages : illustrations ; 23 cm |
| Contents |
Scania's bonneted trucks / by: Olof Brunninge -- Why do managers talk about identity? / by: Roxana Barbulescu and John Weeks -- Organizational identity and formulating strategy: the breaking and remaking of AT&T / by: Yolanda Sarason and Johan van Rekom -- Handelsbanken and Internet banking / by: Olof Brunninge -- The Swedish Industrial Development Fund (Industrifonden): state trust, bank or venture capitalist? / by: Ciara Sutton -- Organizational culture and identity at Bang & Olufsen / by: Davide Ravasi and Majken Schultz -- An identity based internationalization process: the BP and Statoil alliance / by: Lin Lerpold -- Practice and identity: using a brand symbol to construct organizational identity / by: Celia Virginia Harquail -- Starbucks: constructing a multiplex identity in the specialty coffee industry / by: Viólina Rindova -- Projecting organizational identity through organizational dress at Air France (1933-2005) / by: Guillaume Soenen, Philippe Monin, and Audrey Rouzies -- Organizational artefacts and the expression of identity in corporate museums at Alfa Romeo, Kartell, and Piaggio / by: Ileana Stigliani and Davide Ravasi -- Crafting an inter-national identity: the Nordea case / by: Eero Vaara, Janne Tienari, and Olivier Irrmann |
| Notes |
"Simultaneously published in the USA and Canada." |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Corporate image.
|
|
Corporate image -- Case studies.
|
|
Corporate culture.
|
|
Trademarks.
|
| Genre/Form |
Case studies.
|
| Author |
Lerpold, Lin.
|
| LC no. |
2006100810 |
| ISBN |
0415398398 hardcover : cover |
|
9780415398398 |
|
0415398401 soft cover |
|
9780415398404 |
|
