| Description |
ix, 196 pages ; 24 cm |
|
regular print |
| Series |
Routledge advances in management and business studies ; 13
|
| Contents |
Machine derived contents note: 1 'It's a PR job': The argument in overview 1 -- A small dose of deceit? 2 -- Benefits and costs 5 -- Markets, politics and media 7 -- Reputational matters 10 -- An alternative? 12 -- The political economy as context 15 -- 2 The PR industry from top to bottom 17 -- The public relations of public relations 21 -- Advantages for funders and producers 25 -- Comparisons with advertising and journalism 27 -- Summary 30 -- 3 Profession of the decade - Part one: Why so pervasive? 31 -- Insiders' views 33 -- PR and accelerated pluralism 33 -- The promotional mind-set 35 -- More groups, more PR 37 -- More business, more PR 39 -- More markets, more PR 42 -- Summary 43 -- 4 Profession of the decade - Part two: Why so insistent? -- PR links to external and internal media and persuasion 44 -- Celebrity culture 46 -- The souring of pluralism 47 -- PR as internal media 50 -- PR theory and persuasion 54 -- Summary 56 -- 5 The balance sheet 58 -- An anatomy ofPR 59 -- PR benefits 62 -- The American experience 64 -- Bernays, Lee and Grunig 67 -- Further critiques 70 -- Summary 73 -- 6 PR as manipulation and propaganda 75 -- Early PR in the UK 77 -- PR and manipulation 79 -- PR and propaganda 83 -- Response to the propaganda charge 85 -- Summary 87 -- 7 Communicative equality and markets 88 -- Free markets and PR 90 -- MPR and 'soft'selling 91 -- Relationships with marketing 93 -- PR as marketplace information 96 -- Consumer friend or foe? 98 -- MPR as noise 101 -- PR and financial markets 102 -- Summary 103 -- 8 PR, electoral politics and lobbying 104 -- Spin doctors as folk devils 106 -- Lobbying for advantage 110 -- The upper class voice 112 -- Reforming lobbying 114 -- Summary 117 -- 9 PR, journalism and the media 119 -- A love-hate relationship 121 -- PR-isation of the media 122 -- Expansion into journalism 125 -- Tabloids and PR 127 -- Reform of relations 129 -- Summary 131 -- 10 Inside PR -- 133 -- Sought outcomes 134 -- The expansion ofjobs 135 -- PR as work 137 -- PR as higher education 139 -- Quest for professional status 143 -- PR and ethics 144 -- Summary 147 -- 11 A beneficial PR 148 -- 148 -- A reasoned persuasion? 150 -- PR and the persuasive sphere 153 -- Internal reforms 156 -- Educators and citizens 158 -- Regulation creeps in 161 -- A reform agenda 161 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations.
|
| LC no. |
99086064 |
| ISBN |
0415217598 : |
|
0203462505 ebook |
|
