| Description |
xx, 267 pages : illustrations ; 24 cm |
| Contents |
Shell : managing a corporate reputation globally / Tom Henderson and John Williams -- Racism--condemn it or condone it : the Commission for Racial Equality's 'personal responsibility' campaign / Adam Roscoe -- BBC America : how Britain won the colonies back / Barbara Desanto and Jo Petherbridge -- Perkins Foods : the place of public relations in the profile of a European food business / David Davies and Danny Moss -- The journey to demutualization : Clarica's internal communications challenge / Craig S. Fleisher and Paula Hendsbee -- Barloworld : communicating strategic direction to increase shareholder value / Jon White -- The PriceWaterhouseCoopers merger : using internal research to ensure a merger's success / Andrew Glew and Andrew Flint -- Tine Norwegian Dairies : rebranding from the inside out / Peggy Simcic Brønn and Stein Drogseth -- Oklahoma City and Kerr-McGee : managing internal communication during an external crisis / L. Dow Dozier -- Does public relations make a difference? A comparative analysis of two major Swedish crises / Larsåke Larsson and Stig A. Nohrstedt -- Lobbying for survival : the UK BSE crisis and the role of the Meat and Livestock Commission in lifting the EC beef export ban / Phil Harris and Paul Baines -- Creating from crisis : building the Oklahoma City National Memorial / Barbara DeSanto, R. John DeSanto and R. Brooks Garner -- Paradise lost and restored : Florida and the tourist murders / Donn Tilson and Don W. Stacks -- Raising environmental awareness in Slovenia : a public communication campaign / Dejan Vercic and Darinka Pek-Drapal -- FASE -- fundraising in Spain : generating sponsors for AIDS awareness / Danièle A. Letoré -- The North West Towns' Consortium : public relations and the marketing of 'place' / Gary Warnaby and Dominic Medway -- W. Moorcroft plc : the strategic role of marketing communications and public relations within an SME / Ruth Ashford and Neil Towers -- The Tourer Marketing Bureau : supporting touring caravan sales through public relations / Anne Gregory -- Worldcom Public Relations Group : global access, local focus / Brian Cummings and Barbara DeSanto -- Marks & Spencer plc : a crisis of confidence / Sandra Oliver |
| Summary |
"This collection of contemporary international public relations case studies is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs, as well as offering practitioners an in-depth understanding of the effective use of public relations in a range of organizational contexts." "The case examined in this book demonstrate the breadth of contemporary public relations practice and the increasing importance of the public relations function in both public and private sector organization worldwide."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Also available online via the World Wide Web, by subscription to EBL (Ebook Library) |
| Subject |
Public relations -- Case studies.
|
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Public relations -- Cross-cultural studies.
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Corporations -- Public relations -- Case studies.
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International business enterprises -- Case studies.
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| Genre/Form |
Fallstudiensammlung
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Case studies.
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Cross-cultural studies.
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Case studies.
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| Author |
Moss, Danny, 1954-
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DeSanto, Barbara, 1950-
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Ebooks Corporation.
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| LC no. |
2001034970 |
| ISBN |
0415234255 |
|
0415234263 paperback |
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