| Description |
233 pages : illustrations ; 24 cm |
| Contents |
1. Explicating the relationship between identity and culture: a multi-perspective conceptual model / Kevin James Vella and T. C. Melewar -- 2. An epiphany of three: corporate identity, corporate brand management, and corporate marketing / John M. T. Balmer -- 3. Non-traditional expressions of organizational visual identity: reaching consumers through alternative means / Sue Westcott Alessandri -- 4. Illustrations of the internal management of corporate identity A1 Claudia Simoes / Sally Dibb -- 5. Corporate communications and corporate reputation: understanding how (best) practices make a difference / Tibor van Bekkum, Joep P. Cornelissen and Betteke van Ruler -- 6. How specific should corporate communication be? The role of advertising language in establishing a corporate reputation for CSR / Guido Berens and Johan van Rekom -- 7. Corporate Communication: reputation inaction / Tom Watson and Philip J. Kitchen -- 8. Employing effective leadership in a crisis: a case study of Maiden Mills, corporate reputation, and the limits of socially responsible public relations / Richard Alan Nelson and Ali M. Kanso -- 9. Projecting corporate character in the branding of business schools / Gary Davies and Rosa Chun -- 10. Creating better corporate reputations: an Australian perspective / Grahame Dowling -- 11. An attitudinal measure of corporate reputation / Albert Caruana -- 12. Corporate reputation building: an Asian perspective / Nopporn Srivoravilai and T. C. Melewar |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Corporate image.
|
|
Public relations.
|
|
Business communication.
|
| Author |
Melewar, T. C.
|
| LC no. |
2007032018 |
| ISBN |
9780415405270 (hbk.) |
|
0415405270 (hbk.) |
|
9780415405287 (paperback) |
|
0415405289 (paperback) |
|
