Title Corporate reputation : managing the new strategic asset / John Smythe, Colette Dorward [and] Jerome Reback

Published London : Century Business, 1992

Copies

Location	Call no.	Vol.	Availability
W'PONDS	659.2 Smy/Crm		AVAILABLE

Description x, 180 pages : illustrations, forms ; 24 cm Notes Includes index Subject Corporate image. Public relations. Social responsibility of business. Author Dorward, Colette. Reback, Jerome. ISBN 0712650598

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