| Description |
256 pages : illustrations (some colour) ; 23 cm |
| Series |
Essential design handbooks |
|
Essential design handbooks.
|
| Contents |
Part 1. Issues -- What is publication design? -- The power of print -- Design considerations -- The publication life span -- The digital revolution -- Buying and selling -- A word about the environment -- Copyright -- Part II. Anatomy -- Cover story -- The right format -- Hierarchy and layout -- Grid lock -- A tale of typography -- Picture perfect -- Color -- Bound to last -- All systems go -- Books -- Magazines -- Newspapers -- Brochures and catalogs -- Annual reports -- Programs Contents -- Part III. Portfolios -- Bibliothèque -- Big Active -- Eggers + Diaper -- Frost Design -- John Morgan Studio -- Paprika -- Research Studios -- Segura Inc. -- UNA (Amsterdam) Designers -- Carl-Henrik Kruse Zakrisson -- Part IV. Etcetera -- The best books -- Glossary -- Index |
| Summary |
"Publication design is a diverse area covering everything from magazines, newspapers and books to annual reports, product catalogues, newsletters, journals and everything in between. 'What is Publication Design?' is the comprehensive guide to all forms of printed publication. Aimed at a wide audience, covering consumer, corporate and trade, it explores everything from transport and display to issues of sustainability and advances in technology. The book contains an international portfolio of design. Amongst other things it explores printing and finishing techniques and the feel of the publication in hand, as well as the graphic design. All of this serves to make the book a comprehensive and essential guide to a complex and fascinating subject area." -- Publisher's website |
| Notes |
Cover title |
|
Includes index |
| Subject |
Book design.
|
|
Graphic design (Typography)
|
|
Magazine design.
|
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Newspaper layout and typography.
|
| ISBN |
2940361460 (hbk.) |
|
9782888931027 (paperback) |
|
9782940361465 (hbk.) |
|
