| Description |
192 pages : illustrations (chiefly color) ; 26 cm |
| Series |
Design field guides |
|
Design field guides.
|
| Contents |
Pt. 1. Methods + theory -- Ch. 1. An overview of research in graphic design -- What is research driven design? -- An historical perspective -- Bauhaus beginnings -- The perfect couple -- We've been watching you -- Methods of research -- Big concepts in research : a macro view -- Research strategies and tactics : a micro view -- Ch. 2. Practicing research-driven design -- Research and process -- Mapping a strategic direction -- Triangulation -- Graphic organizers -- Documentation of research -- Developmental documentation -- Cumulative documentation -- Personal research morgues -- Contributing to a body of knowledge -- Articulating value -- Ch. 3. Tailoring research methodology -- Research for student designers -- Research for design educators -- Research for practicing professionals -- Pt. 2. Research at work -- Ch. 4. Case studies -- Design for Democracy -- Rule 29 -- Landesberg Design -- Baseman Design Associates -- Schwartz Powell Design -- Dara Creative (1 to 2) |
|
Meyer & Liechty -- Financial Designs -- Dara Creative (2 to 2) -- Pentagram + HOW Magazine -- Sterling Brands -- Studio Blue -- KINETIK -- Elephant Strategy + Design -- RED |
| Summary |
"Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value."--Product description |
| Bibliography |
Includes bibliographical references (page 191) and index |
| Subject |
Commercial art -- United States -- Marketing.
|
|
Graphic arts -- United States -- Marketing.
|
| Author |
Visocky O'Grady, Kenneth.
|
| ISBN |
1592535577 (paperback) |
|
9781592535576 |
|
