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Title Brands & gaming : the computer gaming phenomenon and its impact on brands and business / David Nichols ... [and others]
Published New York : Palgrave Macmillan, 2006

Copies

Location Call no. Vol. Availability
 MELB  794.80688 Nic/Bag  AVAILABLE
Description vii, 168 pages : illustrations ; 25 cm
Notes Includes index
Bibliography Includes bibliographical references and index
Subject Electronic games industry.
Computer games.
Product management.
Author Nichols, David, 1967-
LC no. 2005056591
ISBN 1403998973 cloth
Other Titles Brands and gaming