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Title
Brands & gaming : the computer gaming phenomenon and its impact on brands and business / David Nichols ... [and others]
Published
New York : Palgrave Macmillan, 2006
Copies
Location
Call no.
Vol.
Availability
MELB
794.80688 Nic/Bag
AVAILABLE
Description
vii, 168 pages : illustrations ; 25 cm
Notes
Includes index
Bibliography
Includes bibliographical references and index
Subject
Electronic games industry.
Computer games.
Product management.
Author
Nichols, David, 1967-
LC no.
2005056591
ISBN
1403998973 cloth
Other Titles
Brands and gaming
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