| Description |
xii, 252 pages ; 24 cm |
| Contents |
Ch. 1. Introduction -- Ch. 2. The Student as Athlete -- Ch. 3. Gender Equity I: Equal Opportunity for Athletes -- Ch. 4. Gender Equity II: Equal Pay for Coaches -- Ch. 5. The Media: Commercialization and Stratification -- Ch. 6. Commercial Connections -- Ch. 7. The Bottom Line: Deficit or Surplus? -- Ch. 8. The NCAA: Managing the System -- Ch. 9. Whither Big-Time College Sports? Reform and the Future |
| Summary |
"Big-time college sports embodies the ideals of amateurism and provides an important complement to university education. Or so its apologists would have us believe. As Andrew Zimbalist shows in this unprecedented analysis, college sports is really a massively commercialized industry based on activities that are often irrelevant and even harmful to education. Zimbalist combines empirical research and a talent for storytelling to provide a firm, factual basis for the many arguments that currently rage about the goals, history, structure, incentive system, and legal architecture of college sports. He paints a picture of a system in desperate need of reform and presents bold recommendations to chart a more sensible future."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (page) and index |
| Subject |
College sports -- Moral and ethical aspects -- United States.
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College sports -- Economic aspects -- United States.
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College sports -- United States -- Management.
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College athletes -- United States.
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| LC no. |
99017410 |
| ISBN |
0691009554 : |
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