Limit search to available items
Book Cover
Book
Author Bühler, André.

Title Relationship marketing in sports / by Andre Buhler, Gerd Nufer
Edition First edition
Published Amsterdam ; London : Butterworth-Heinemann, 2010

Copies

Location Call no. Vol. Availability
 MELB  796.0698 Buh/Rmi  AVAILABLE
Description x, 198 pages : illustrations ; 25 cm
Series Sports marketing series
Sports marketing series.
Contents Ch. 1. Introduction -- Ch. 2. The Principles of Relationship Marketing -- Ch. 3. Professional Sporting Organisations and their Relationships -- Ch. 4. Relationship Marketing in Sports - The Fan Perspective -- Ch. 5. Relationship Marketing in Sports - The Sponsor Perspective -- Ch. 6. Relationship Marketing in Sports - The Media Perspective -- Ch. 7. The Extended Marketing Mix of Relationship Marketing in Sports -- Ch. 8. Relationship Marketing in Sports - Today and Tomorrow
Summary Considers the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context
Notes Formerly CIP. Uk
Bibliography Includes bibliographical references and index
Subject Relationship marketing.
Sports -- Marketing.
Author Chadwick, Simon, 1964-
Nufer, Gerd.
ISBN 075068495X (paperback)
9780750684958 (paperback)