Description |
x, 198 pages : illustrations ; 25 cm |
Series |
Sports marketing series |
|
Sports marketing series.
|
Contents |
Ch. 1. Introduction -- Ch. 2. The Principles of Relationship Marketing -- Ch. 3. Professional Sporting Organisations and their Relationships -- Ch. 4. Relationship Marketing in Sports - The Fan Perspective -- Ch. 5. Relationship Marketing in Sports - The Sponsor Perspective -- Ch. 6. Relationship Marketing in Sports - The Media Perspective -- Ch. 7. The Extended Marketing Mix of Relationship Marketing in Sports -- Ch. 8. Relationship Marketing in Sports - Today and Tomorrow |
Summary |
Considers the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context |
Notes |
Formerly CIP. Uk |
Bibliography |
Includes bibliographical references and index |
Subject |
Relationship marketing.
|
|
Sports -- Marketing.
|
Author |
Chadwick, Simon, 1964-
|
|
Nufer, Gerd.
|
ISBN |
075068495X (paperback) |
|
9780750684958 (paperback) |
|