| Description |
x, 470 pages : illustrations ; 29 cm |
| Contents |
1. The sport business industry -- 2. The global market for the sport industry -- 3. The sport marketing process -- 4. Sport marketing research -- 5. Segmentation, target marketing, and positioning -- 6. Marketing information systems -- 7. The marketing mix and the sport industry -- 8. The product in the sport business industry -- 9. Price and pricing strategies for the sport business industry -- 10. Place: distribution channels and decisions in sport business -- 11. Promotion in the sport industry -- 12. Media relations in sport -- 13. Marketing through endorsements and sponsorships -- 14. Using licensing and logos in the sport industry -- 15. Social media in sport marketing |
| Notes |
Includes index |
| Subject |
Sports -- Marketing.
|
| LC no. |
2012954215 |
| ISBN |
9781935412403 |
|
