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Title Watching the Olympics : politics, power and representation / edited by John Sugden and Alan Tomlinson
Published Milton Park, Abingdon, Oxon ; New York : Routledge, 2012


Location Call no. Vol. Availability
 W'PONDS  796.48 Sug/Wto  AVAILABLE
Description xiii, 258 pages : illustrations ; 25 cm
Contents 1. Lording it: London and the getting of the Games -- 2. The ideals of the founding father: mythologised, evolved or betrayed? -- 3. The promise of Olympism -- 4. The Olympics as sovereign subject maker -- 5. The technicolor Olympics? Race, representation and the 2012 London Games -- 6. Youth sport and London's 2012 Olympic legacy -- 7. Doping and the Olympics: rights, responsibilities and accountabilities (watching the athletes) -- 8. The Olympic documentary and the "spirit of Olympism" -- 9. Torchlight temptations: hosting the Olympics and the global gaze -- 10. Taste, ambiguity and the Cultural Olympiad -- 11. Sex watch: surveying women's sexed and gendered bodies at the Olympics -- 12. Children of a lesser god: Paralympics and high-performance sport -- 13. The Olympic Movement, action sports, and the search for Generation Y -- 14. Team GB, the bards of Britishness and a disunited kingdom -- 15. The view from the pressbox: rose-tinted spectacle? -- 16. Watched by the Games: surveillance and security at the Olympics -- 17. Afterword: "no other anything...": the Olympic Games yesterday and today
Summary "Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism's political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events."--Publisher
Notes Formerly CIP. Uk
Bibliography Includes bibliographical references and index
Subject Mass media and sports.
Olympics -- History.
Olympics -- Political aspects.
Olympics -- Social aspects.
Olympics -- Sociological aspects.
Author Sugden, John Peter.
Tomlinson, Alan.
LC no. 2011008099
ISBN 9780415578325 (hbk)
9780415578332 (paperback)