| Description |
xx, 373 pages ; 24 cm |
| Contents |
Ch. 1. Introduction to Media Writing -- Ch. 2. Research in Communication -- Ch. 3. Interviewing -- Ch. 4. Basics of Writing and Editing -- Ch. 5. Law and Ethics -- Ch. 6. Basic News Stories -- Ch. 7. Reporting What Others Say -- Ch. 8. Obituaries, Rewrites and Roundups -- Ch. 9. Feature Writing -- Ch. 10. Writing Broadcast Copy -- Ch. 11. Reporting for Radio and Television -- Ch. 12. Objectives and Strategies for Public Relations Writing -- Ch. 13. Communicating Through Organizational Media -- Ch. 14. Communicating Through the News Media -- Ch. 15. Communicating Through Promotional Media -- Ch. 16. Media Writing in the 21st Century |
| Summary |
"This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations -- Authorship.
|
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Mass media -- Authorship.
|
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Broadcast journalism -- Authorship.
|
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Journalism -- Authorship.
|
| Author |
Ramsey, Janet E.
|
|
Smith, Ronald D., 1948-
|
| LC no. |
99021130 |
| ISBN |
0321011376 paperback |
|
0321018443 teacher's edition |
|
