| Description |
xi, 294 pages : illustrations ; 24 cm |
| Contents |
Machine derived contents note: An Orientation in Proposals. -- What It Takes to Write a Good Proposal. -- The Development of Effective Strategies. -- Some Basics of Sales and Marketing. -- Gathering Market Intelligence. -- Making a Beginning. -- Program Design. -- Writing, Communication, and Persuasiveness. -- Special Presentation Guides and Strategies. -- Graphics. -- The Executive Summary (and Other Matter). -- Common Problems and Ideas for Solutions. -- Miscellaneous Useful Information for Proposal Writing. -- Index |
| Analysis |
Reports Composition - Manuals - For management |
| Notes |
Includes index |
| Bibliography |
Bibliography: page 281 |
| Subject |
Business consultants.
|
|
Proposal writing in business.
|
|
Consultants.
|
|
Writing.
|
| LC no. |
85032292 |
| ISBN |
0471830445 |
|
