| Description |
xxii, 264 pages ; 24 cm |
| Contents |
Foreword / Mary Alice Shaver -- 1. Introduction: New Age Media Enterprise -- 2. Media Proposals as Creative Problem Solving -- 3. Media Proposal Classes and Types -- 4. Pre-Proposal Activity I: Key Functions -- 5. Pre-Proposal Activity II: Key Cognitive Functions -- 6. Writing the Media Proposal I: Key Components -- 7. Writing the Media Proposal II: Content and Style -- 8. The Creative Factor: Cues and Insights -- 9. Getting to "Yes": The Art of Proposal Delivery -- 10. The Use and Display of Visuals |
| Summary |
Learn how to evaluate, verify, and analyze information in order to compose an evidence-based proposition; target the audiences you intend to inform or influence; eliminate counter arguments and resistance before the fact; and deliver an effectively researched and persuasively presented proposal. Proposal Savvy defines, clarifies, and demystifies each phase of proposal development. No more guesswork. You will learn how to employ the time-honored process of problem solving and the critical/creative-thinking skill that drives it, how this reasoning system applies to not just a few but a variety of proposal opportunities, and how to anticipate and overcome barriers to a "yes" decision from executive or client |
| Analysis |
Mass media |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business communication.
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Mass media -- Authorship.
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Mass media -- Research -- Methodology.
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Proposal writing in business.
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| LC no. |
95041789 |
| ISBN |
0761900268 (acid-free paper) |
|
0761900276 (paperback: acid-free paper) |
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