| Description |
xiii, 209 pages : illustrations ; 26 cm |
| Contents |
Pt. I. The Scriptwriter's World -- Ch. 1. Broadcast Versus Corporate -- The Prime Time Market -- The Corporate Market -- More Than Money -- The Real Differences -- Career Paths -- Finally -- Ch. 2. The Corporate Script: Blueprint for Production -- The Corporate Script: A Definition -- Film and Videotape Production -- The Skills Required -- Pt. II. The Scriptwriter's Basics -- Ch. 3. Producers and Clients -- VIPs -- Producers -- Clients -- Client Profiles -- A Few Final Thoughts -- Ch. 4. Program Design Research -- The Importance of Research -- Program Design Information -- Design Summary -- Ch. 5. Content Research -- Acquiring Content Information -- Organizing Content Information -- Ch. 6. Concept Thinking -- Print Versus Visual (Showing Versus Telling) -- The Creative Concept -- Types of Concepts -- Concept Thinking -- The Concept Development Process -- Other Examples -- Concept Summary -- Ch. 7. Visualization -- The Writer and the Director -- A Definition -- The Visualization Process -- Concept Visualization -- The Treatment -- A Final Thought -- Ch. 8. Script Formats -- Script Format Paradox -- Column and Screenplay Formats -- Finally -- Ch. 9. Script Terminology -- Editing Terms -- Camera Terms -- Scene Heading Terms -- Sound Terms -- Master Scenes Versus Detailed Descriptions -- The Writer-Director Relationship -- Ch. 10. Dialogue -- Words and Pictures -- Dialogue Credibility -- Dialogue Content -- The Dialogue Test -- Ch. 11. Narration -- Effective Narration Qualities -- Finally -- Ch. 12. Structure and Transitions -- Types of Structures -- Structure Versus Story Line -- Corporate Structures -- Creative Use of Structure -- Pt. III. The Scriptwriter's Work -- Ch. 13. A Program Needs Analysis -- Commentary -- Ch. 14. A Content Outline -- Commentary -- Ch. 15. A Program Treatment -- Commentary -- Ch. 16. A Screenplay Format Script -- Commentary -- Ch. 17. A Two-Column Script -- Commentary -- Ch. 18. A Stock Footage Script -- Commentary -- Pt. IV. Putting It All Together -- Ch. 19. Revising Your Work |
|
Client/Producer Revisions -- Revisions by Committee -- Director's Revisions -- Personal Editing -- Finally -- Ch. 20. Getting Started -- Read and Write -- Check Out the Business Environment -- Write on Speculation -- Internships -- Read The Writers Market -- Business Cards and Accessories -- The Computer: A Writer's Best Friend -- Finances -- In Closing |
| Analysis |
Industrial television |
|
Television authorship |
| Bibliography |
Includes bibliographical references (page 203) and index |
| Subject |
Industrial television -- Authorship.
|
|
Television authorship.
|
| LC no. |
91024335 |
| ISBN |
0240801156 (paperback: alk. paper) |
|
