| Description |
xvii, 540 pages, 16 unnumbered pages of plates : illustrations, portraits ; 25 cm |
| Contents |
A world of spin -- The age of publicity. Theodore Roosevelt and the public presidency ; William McKinley and the passing of the old order ; The rise of public opinion ; "The fair-haired" ; Muckraking and its critics ; The passion of Upton Sinclair ; The dawn of public relations ; Wilson speaks ; Pitiless publicity ; The press agents' war ; The journey of George Creel ; Disillusionment -- The age of ballyhoo. Return to normalcy ; Walter Lippmann and the problem of the majority ; The likes and dislikes of H.L. Mencken ; Bruce Barton and the soul of the 1920s ; "Silent Cal" ; The overt acts of Edward Bernays ; Master of emergencies -- The age of communication. Tuned to Roosevelt ; Nazism and propaganda ; The dark side of radio ; Campaigns, Inc. ; The Wizard of Washington ; The road to war ; The facts and figures of Archibald MacLeish ; Propaganda and the "good war" -- The age of news management. The underestimation of Harry Truman ; George Gallup's democracy ; Psychological warfare ; Eisenhower answers America ; Salesmanship and secrecy ; The TV president ; "Atoms for peace" ; Vance Packard and the anxiety of persuasion -- The age of image making. The unmaking of presidential mystique ; The great debates ; The politics of image ; The Kennedy moment ; News management in Camelot ; Crisis ; "Let us continue" ; The credibility gap ; The new politics -- The age of spin. Richard Nixon and the permanent campaign ; The Reagan apotheosis ; Spinning out of control ; George W. Bush and the "truthiness" problem ; Barack Obama and the spin of no spin |
| Summary |
"The most powerful political tool of the modern presidency is control of the message and the image. The Greeks called it 'rhetoric,' Gilded Age politicians called it 'publicity,' and some today might call it 'lying,' but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people-- in whom power ultimately resides. Presidential historian David Greenberg recounts the development of the White House spin machine from Teddy Roosevelt to Barack Obama. His sweeping narrative introduces us to the visionary advisers who taught politicians to manage the press, gauge public opinion, and master the successive new media of radio, television, and the Internet. We see Wilson pioneering the press conference, FDR scheming with his private pollsters, Reagan's aides hatching sound bites, and George W. Bush staging his extravagant photo-ops. We also see the past century's most provocative political critics, from H. L. Mencken to Stephen Colbert, grappling with the ambiguous role of spin in a democracy-- its capacity for misleading but also for leading"--Provided by publisher |
| Bibliography |
Includes bibliographical references (pages 453-507) and index |
| Subject |
Presidents -- United States -- History.
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Presidents -- United States -- Public opinion -- History.
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Presidents -- United States -- Biography.
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Public relations and politics -- United States -- History.
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Communication in politics -- United States -- History.
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Public opinion -- Political aspects -- United States -- History.
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Political consultants -- United States -- Biography.
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Spin doctors -- United States -- Biography.
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Critics -- United States -- Biography.
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| SUBJECT |
United States -- Politics and government. http://id.loc.gov/authorities/subjects/sh85140410
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| Genre/Form |
Biography.
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History.
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Biographies.
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| LC no. |
2015031998 |
| ISBN |
9780393067064 (hardcover) |
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0393067068 (hardcover) |
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