1. Data privacy : setting the international standard -- 2. Why the conflict? : exploring public opinion and business concerns -- 3. Keeping business out of the loop : negotiating the European data protection directive -- 4. Keeping privacy advocates out of the loop : negotiating the safe harbor agreement -- 5. The EU standard gains critical mass : international responses -- 6. Implementing the safe harbor agreement : how well does it work? -- 7. New controversies test the EU privacy standard -- 8. Implications for the future -- App. A. Comparing the European data protection directive and the OECD guidelines -- App. B. Synopsis of US federal privacy legislation