| Description |
xxiii, 313 pages : illustrations ; 23 cm |
| Contents |
Contents note continued: 11.3.Impact: Where there's intellectual property, there's piracy -- 11.4.Causes: Globalization of piracy -- 11.4.1.Intellectual property environment factors -- 11.4.2.Supply and demand reciprocity -- 11.4.3.Corporate factors -- 11.5.Solutions: Strategic actions for alleviating piracy -- 11.5.1.Prevention is better than cure - Proactive approaches -- 11.5.2.There is no panacea, but a cure is necessary - Defensive weapons -- 11.5.3.External backing and unremitting acts - Networking means -- Closer: Starbucks: Infusing bliss and brewing agony -- Intellectual property facts: Piracy quantification - An issue for solution -- Summary -- 12.Understanding and Profiting from Intellectual Property: New Beginnings -- Focus and structure -- 12.1.Fundamental understanding for intellectual property protection -- 12.2.Intellectual property environment assessment to select profiting base -- 12.3.Management preparation to equip intellectual property resources -- |
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Contents note continued: 12.4.Strategizing actions to profit from intellectual property -- 12.5.New beginnings: A route map for actions and challenges |
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Contents note continued: 6.Culture and Intellectual Property -- Focus and structure -- Opener: Dazzling the world: The Indian software explosion -- 6.1.Education and intellectual property -- 6.2.Religion and intellectual property -- 6.3.Social stratification and intellectual property -- 6.4.Language and intellectual property -- Closer: Colour marks: Transcending language barriers or causing disputes? -- Intellectual property facts: Culture and intellectual property in figures -- Summary -- pt. III Intellectual Property Management -- 7.Managing Intellectual Property Assets -- Focus and structure -- Opener: The spies who loved Pemberton -- 7.1.Corporate contexts and managing intellectual property assets -- 7.2.Managing intellectual property people -- 7.2.1.Corporate intellectual property positioning for resources need -- 7.2.2.Balancing resources distribution to maximize intellectual property creativity -- 7.2.3.Internal people management: The imperatives -- |
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Contents note continued: 7.3.Managing intellectual property products and services -- 7.3.1.Managing the intellectual property portfolio -- 7.3.2.Corporate tactics of intellectual property generation, protection and dissemination -- Closer: Down to intellectual property - Feats and ventures of the Googlers -- Intellectual property facts: Intellectual property insurance: Insure... or unsure? -- Summary -- 8.Valuing Intellectual Property -- Focus and structure -- Opener: An intellectual property deal starts with homework -- 8.1.Varied perceptions of intellectual property value -- 8.2.Three major valuation methods and their selection -- 8.2.1.Market approach -- 8.2.2.Cost approach -- 8.2.3.Income approach -- 8.2.4.Method selection -- 8.3.Other methods in brief -- 8.4.The significance of intellectual property valuation -- Closer: The intellectual property assets of the Green Eggs and Ham man -- Intellectual property facts: Royalties for value -- Summary -- |
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Contents note continued: Closer: Badges of allegiance or trademark use? -- Intellectual property facts: A century of world patents -- Summary -- 3.Intellectual Property Systems -- Focus and structure -- Opener: The reward system: Virtue or vice? -- 3.1.Three-part nation-based intellectual property systems -- 3.2.Intellectual property systems in the USA and China compared -- 3.2.1.Objectives -- 3.2.2.Legislative guidance -- 3.2.3.Administrative control -- 3.2.4.Judicial enforcement -- 3.3.An international intellectual property system -- 3.3.1.How does an international intellectual property system function? -- 3.3.2.Issues for an international intellectual property system -- Closer: The utility model: In need of standardization! -- Intellectual property facts: Grant lags and grant ratios -- Summary -- pt. II Intellectual Property Environments -- 4.The Impacts of Intellectual Property on Political Economy -- Focus and structure -- |
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Contents note continued: Opener: The microchip that has transformed the world -- 4.1.Intellectual property on economic growth -- 4.2.Intellectual property on international trade -- 4.3.Intellectual property on foreign direct investment -- 4.4.Intellectual property on welfare -- 4.5.Intellectual property on licensing -- 4.6.Intellectual property on technology transfer and innovation -- 4.7.Other impacts of intellectual property -- Closer: Opening the source of software technology -- Intellectual property facts: Measurements of intellectual property systems -- Summary -- 5.The Effects of Political Economy on Intellectual Property -- Focus and structure -- Opener: Copyright or copywrong? -- 5.1.Political systems on intellectual property -- 5.2.Legal systems on intellectual property -- 5.3.Economic systems on intellectual property -- Closer: The ̀hot waves' of intellectual property in China -- Intellectual property facts: Income, individualism and piracy -- Summary -- |
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Contents note continued: pt. IV Intellectual Property Strategies -- 9.Internationalizing Intellectual Property -- Focus and structure -- Opener: Singing karaoke with the cockroach-killer seller! -- 9.1.Pre-internationalizing evaluation -- 9.1.1.Intellectual property owner's capacity for profiting internationally -- 9.1.2.The driving forces behind internationalizing intellectual property -- 9.1.3.Targeting countries -- 9.1.4.Timing -- 9.2.Internationalizing intellectual property - Costs, profits, risks and control -- 9.2.1.International intellectual property trade -- 9.2.2.Intellectual property turnkey project -- 9.2.3.Intellectual property licensing and franchising -- 9.2.4.Intellectual property joint venture -- 9.2.5.Intellectual property operations with whole ownership abroad -- 9.3.Selecting an appropriate intellectual property strategy -- Closer: YouTube - Bubble up with intellectual property -- Intellectual property facts: High impact patents and market leadership -- |
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Contents note continued: Summary -- 10.International Licensing and Contracting of Intellectual Property -- Focus and structure -- Opener: Compulsory licensing: Easier said than done! -- 10.1.Licensing and its forms -- 10.2.Licensing relationships -- 10.3.Intellectual property negotiation -- 10.3.1.Negotiation - An art -- 10.3.2.Intellectual property negotiation - A complicated deal -- 10.3.3.Intellectual property negotiation - A team matter -- 10.3.4.Intellectual property negotiation - A protracted process -- 10.4.Intellectual property licensing, contracting and implementation -- Closer: Patent trolls: Legitimate dealers or harassers? -- Intellectual property facts: Underexploited licensing assets attract attention -- Summary -- 11.Global Piracy and Strategic Responses -- Focus and structure -- Opener: The Da Vinci Code case and the Smithy Code judgement -- 11.1.Three ways to lose an intellectual property -- 11.2.Piracy and its typology -- |
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Machine generated contents note: 1.Understanding and Profiting from Intellectual Property across Borders: A Beginning -- Focus and structure -- 1.1.Aims and purposes -- 1.2.Rationale and intended readership -- 1.3.Methodological delineation -- 1.4.Structure and thematic overview -- 1.5.A beginning: A route map for the book -- pt. I Intellectual Property Fundamentals -- 2.Intellectual Property Theories -- Focus and structure -- Opener: Harry Potter and how intellectual property creates wealth -- 2.1.Intellectual property as a concept -- 2.2.Scope of intellectual property -- 2.2.1.Patent -- 2.2.2.Utility model -- 2.2.3.Industrial design -- 2.2.4.Mark -- 2.2.5.Copyright -- 2.2.6.Trade secret -- 2.3.Common characteristics of various intellectual property forms -- 2.3.1.Intangibility -- 2.3.2.Exclusivity -- 2.3.3.Legality -- 2.3.4.Territoriality -- 2.4.Dialectic rationalization of intellectual property protection -- 2.5.Academic schools of thought on intellectual property -- |
| Summary |
This revised edition offers a guide on how to profit from intellectual property (IP), particularly in a global business context. It presents the fundamentals, environments, management and strategies of IP with supporting cases and statistics. This volume enables practitioners to devise a plan based on logically adopted strategic and managerial approaches to handle IP across borders and evaluate it in an extensive manner, bearing in mind creation, protection and dissemination. It will also enable IP analysts to assess cross-border IP activities, particularly between the US and China, and will provide other readers, such as educators and students, with a critical understanding of relevant IP theories and practices |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Intellectual property -- Economic aspects.
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Intellectual property.
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| LC no. |
2012540355 |
| ISBN |
0230300545 (hbk.) |
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9780230300545 (hbk.) |
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