| Description |
xxvii, 594 pages : illustrations ; 24 cm |
| Contents |
1. Introduction to the law of marketing -- 2. Intellectual property -- 3. Patents for inventions -- 4. Trade secrets -- 5. Copyright -- 6. Designs for industrial products -- 7. Trade designations: passing off and unfair trading -- 8. Trade designations: registration of trade marks -- 9. Product packaging and labelling -- 10. Product liability -- 11. Advertising -- 12. Selling techniques and electronic business -- 13. Introduction to competition law -- 14. Markets, competition and authorisation -- 15. Collusive conduct -- 16. Misuse of market power -- 17. Mergers -- 18. Resale price maintenance -- 19. The Distribution process |
| Summary |
Examines the legal controls imposed on the manufacturing, labelling, packaging, distribution, promotion, pricing and retailing of goods and services. The book aims to provide a text appropriate for practitioners and students of marketing and focuses on the impact of the laws on the marketing of products |
| Notes |
Previous ed.: 1997 |
| Bibliography |
Includes bibliographical references and index |
| Audience |
For tertiary students and practitioners |
| Subject |
Marketing -- Law and legislation -- Australia.
|
| Author |
Sweeney, Brendan J.
|
| ISBN |
0409316792 |
|
