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Book Cover
Author Lewis, Reina, 1963- author.

Title Muslim fashion : contemporary style cultures / Reina Lewis
Published Durham : Duke University Press, [2015]
Online access available from:
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Description 1 online resource (xiv, 386 pages) : illustrations (some color)
Series Book collections on Project MUSE
Contents From multiculture to multifaith : consumer culture and the organization of rights and resources -- The commercialization of Islamic dress : selling and marketing tesettür in Turkey and beyond -- Muslim lifestyle magazines : a new mediascape -- Taste and distinction : the politics of style -- Hijabi shop workers in Britain : Muslim style knowledge as fashion capital? -- Modesty online : commerce and commentary on the net -- Commodification and community
Summary "In the shops of London's Oxford Street, girls wear patterned scarves over their hair as they cluster around makeup counters. Alongside them, hip twenty-somethings style their head-wraps in high black topknots to match their black boot-cut trousers. Participating in the world of popular mainstream fashion--often thought to be the domain of the West--these young Muslim women are part of an emergent cross-faith transnational youth subculture of modest fashion. In treating hijab and other forms of modest clothing as fashion, Reina Lewis counters the overuse of images of veiled women as "evidence" in the prevalent suggestion that Muslims and Islam are incompatible with Western modernity. Muslim Fashion contextualizes modest wardrobe styling within Islamic and global consumer cultures, interviewing key players including designers, bloggers, shoppers, store clerks, and shop owners. Focusing on Britain, North America, and Turkey, Lewis provides insights into the ways young Muslim women use multiple fashion systems to negotiate religion, identity, and ethnicity."--Publisher information
Bibliography Includes bibliographical references (pages 331-363) and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
Print version record
Subject Fashion -- Great Britain
Fashion -- North America
Fashion -- Turkey
Muslim women -- Clothing -- Great Britain
Muslim women -- Clothing -- North America
Muslim women -- Clothing -- Turkey
21.85 costume and fashion.
HEALTH & FITNESS -- Beauty & Grooming.
Muslim women -- Clothing.
SOCIAL SCIENCE / Women's Studies
Great Britain.
North America.
Form Electronic book
LC no. 2015012564
ISBN 0822375346