Challenges and opportunities for change in food marketing to children and youth : workshop summary / Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Published
Washington, D.C. : National Academies Press, [2013]
Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions
Summary
A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006)
Notes
Title from PDF title page
Bibliography
Includes bibliographical references
Notes
This project was supported by Contract/Grant No. 69449 between the National Academy of Sciences and the Robert Wood Johnson Foundation. The views presented in this publication do not necessarily reflect the views of the organizations or agencies that provided support for this project
