| Description |
1 online resource (ix, 364 pages) |
| Series |
Human-computer interaction series, 1571-5035 |
|
Human-computer interaction series.
|
| Contents |
Pervasive advertising / Jörg Müller, Florian Alt, and Daniel Michelis -- Digital out-of-home media: means and effects of digital media in public space / Ursula Stalder -- Meaningful advertising / Peter van Waart, Ingrid Mulder, and Cees de Bont -- Activity-based advertising / Kurt Partridge and Bo Begole -- A standard for digital signage privacy / Harley Lorenz Geiger -- Targeted advertising on the handset: privacy and security challenges / Hamed Haddadi [and others] -- Opportunities and challenges of interactive public displays as an advertising medium / Rui José and Jorge C.S. Cardoso -- Conceptualizing context for pervasive advertising / Christine Bauer and Sarah Spiekermann -- Managing advertising context / Martin Strohbach . [and others] -- Social networks in pervasive advertising and shopping / Erica Dubach Spiegler, Christian Hildebrand, and Florian Michahelles -- Adapting news and advertisements to group / Berardina De Carolis -- Deploying pervasive advertising in a farmers' market / Ian Wakeman [and others] -- Rural communities and pervasive advertising / Nick Taylor and Keith Cheverst -- Attentional behavior of users on the move towards pervasive advertising media / Johann Schrammel [and others] -- Ambient persuasion in the shopping context / Wolfgang Reitberger [and others] -- Interacting with sound / Max Meier and Gilbert Beyer -- Scent marketing: making olfactory advertising pervasive / Bernadette Emsenhuber |
| Summary |
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearan |
| Analysis |
Computer science |
|
Multimedia systems |
|
User Interfaces and Human Computer Interaction |
|
Multimedia Information Systems |
|
Computer Appl. in Social and Behavioral Sciences |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
| In |
Springer eBooks |
| Subject |
Advertising -- Data processing
|
|
Electronic commerce.
|
|
Ubiquitous computing.
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Informatique.
|
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Advertising -- Data processing
|
|
Electronic commerce
|
|
Ubiquitous computing
|
| Form |
Electronic book
|
| Author |
Müller, Jörg P., 1965-
|
|
Alt, Florian
|
|
Michelis, Daniel
|
| LC no. |
2011935526 |
| ISBN |
9780857293527 |
|
0857293524 |
|
