Title Direct mail advertising in Australia / Vin Jenkins

Published Melbourne : Australia Post, 1979-1980

Copies

Location	Call no.	Vol.	Availability
W'PONDS	659.1330994 Dir	1	AVAILABLE
W'PONDS	659.1330994 Dir	2	AVAILABLE
W'PONDS	659.1330994 Dir	3	AVAILABLE
W'PONDS	659.1330994 Dir	4	AVAILABLE
W'PONDS	659.1330994 Dir	5	AVAILABLE
W'PONDS	659.1330994 Dir	6	AVAILABLE

Description 6 volumes : illustrations ; 20 x 21 cm Contents Contents:v.1 Markets and mailing lists. - v.2 Strategy development. - v.3 Creative tactics. - v.4 Production processes. v.5 Campaign execution and control. - v.6 Budgeting and profitability Notes Contents:v.1 Markets and mailing lists. - v.2 Strategy development. - v.3 Creative tactics. - v.4 Production processes. v.5 Campaign execution and control. - v.6 Budgeting and profitability Subject Advertising, Direct-mail -- Australia. Mailing lists -- Australia. Author Australia Post. LC no. sii64290932 ISBN 0642909326

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