Title Absolut Vodka building consumer bonds / Judith Lynne Zaichkowsky

Published London : Henry Stewart Talks, 2020

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (1 min.) : color, sound) Series The business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary This case study uses Absolut Vodka's Absolut Generations exhibition to demonstrate the creation of consumer bond via ongoing consumer relationships Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Motivation and self-concept Title from title frames Subject Absolut Vodka Company. SUBJECT Absolut Vodka Company fast Subject Advertising in art. Branding (Marketing) Commercial art. Consumer behavior. Marketing -- Psychological aspects branding. commercial art. Advertising in art Branding (Marketing) Commercial art Consumer behavior Marketing -- Psychological aspects Form Streaming video

Other Titles Motivation and self-concept Motivation and self-concept Motivation and self-concept Motivation and self-concept

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