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Book Cover
Book
Author Avrich, Barry.

Title Event & entertainment marketing : a must guide for corporate event sponsors and entertainment entrepreneurs / Barry Avrich
Published Chicago, Ill. ; Cambridge : Probus, [1994]
©1994

Copies

Location Call no. Vol. Availability
 W'PONDS  790.20688 Avr/Aea  AVAILABLE
Description xii, 249 pages : illustrations ; 24cm
Contents 1. The Business of Show Business -- 2. From Vaudeville to Video: A Brief History of Entertainment -- 3. Spreading the Word: The Role of an Advertising Agency -- 4. Putting Your Money Where Your Movie Is: Movie Marketing -- 5. Portfolio: An Anthology of Entertainment Creative -- 6. And Now a Word From Our Sponsor: Event Marketing -- 7. From Boise to Broadway: Marketing Legitimate Theater -- 8. Let the Music Play: Marketing Concerts
Bibliography Bibliography: pages 229-231. -Includes index
Subject Advertising -- Motion pictures -- North America.
Amusements -- North America.
Film posters -- North America.
Theatrical posters -- North America.
ISBN 1557385734
Other Titles Event and entertainment marketing : a must guide for corporate event sponsors and entertainment entrepreneurs
Event and entertainment marketing : a must guide for corporate event sponsors and entertainment entrepreneurs