1. The Business of Show Business -- 2. From Vaudeville to Video: A Brief History of Entertainment -- 3. Spreading the Word: The Role of an Advertising Agency -- 4. Putting Your Money Where Your Movie Is: Movie Marketing -- 5. Portfolio: An Anthology of Entertainment Creative -- 6. And Now a Word From Our Sponsor: Event Marketing -- 7. From Boise to Broadway: Marketing Legitimate Theater -- 8. Let the Music Play: Marketing Concerts