Title Promotional strategy. Study guide

Published Geelong, Vic. : Deakin University, 1998

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Proman Pst/Sgu		AVAILABLE

Description 181 pages : illustrations ; 26 cm Series Promotional strategy Promotional strategy Summary Prepared for unit MMK393 MMK670, MMK706 (Promotional strategy) offered by the Faculty of Business and Law's Bowater School of Management and Marketing in Deakin University's Open Campus Program Notes Cat. no. MMK393HS1 Bibliography Includes bibliographical references Notes For tertiary students Subject Advertising -- Problems, exercises, etc. Communication in marketing -- Problems, exercises, etc. Sales promotion -- Problems, exercises, etc. Author Deakin University. Bowater School of Management and Marketing. Open Campus Program Deakin University. Faculty of Business and Law. Open Campus Program

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