| Description |
1 online resource (streaming video file) (27 min. 1 sec.) ; 161861319 bytes |
| Series |
The Gruen Transfer ; Series 4, Episode 4 |
| Summary |
*Frequent Coarse Language, Sexual References and Sex Scenes*Important topics in this episode include why condoms are not advertised on the basis of health or safe sex. In connection with this is the question of why more women than men buy condoms. As well we look at how neuromarketers work out ways of creating ads that affect us on a subconscious level, psychologically inducing us to buy. This raises the issue of whether, in the future, as 'brain mapping' becomes more sophisticated, stricter controls will have to be placed on the advertising industry.In the fourth season of The Gruen Transfer, inimitable host Wil Anderson will once again pick apart the seams of advertising with the extraordinary Russel Howcroft and Todd Sampson, ably supported by our rotating panel of Dan Gregory, Dee Madigan, Jeremy Nicholas, Bridget Taylor, Jane Caro, Rowan Dean and Carolyn Miller.Old favourite segments including The Pitch where two agencies compete to sell the unsellable will return, along with another End Of Show Quest. Last year we voted for The Worst Ad Of All Time. This year, we're pushing that idea further, hoping to identify and celebrate... (drum roll)... The Worst Product Of All Time! |
| Event |
Broadcast 2011-08-24 at 21:00:00 |
| Notes |
Classification: M |
| Subject |
Advertising -- Condoms.
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Deceptive advertising.
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Satire.
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Sex role in advertising.
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Television advertising -- Social aspects.
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Australia.
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| Form |
Streaming video
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| Author |
Howcroft, Russel, contributor
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Patterson, George, contributor
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Preston, Mike, contributor
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