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Subjects (1-50 of 63)
Advertising
1

-- See Also Advertisers


2

-- See Also the narrower term Advertising, Point-of-sale


3

-- See Also the narrower term Advertising specialties


4

-- See Also the narrower term Advocacy advertising


Here are entered works on corporate or institutional advertising which addresses specific, sometimes controversial, issues that the organizations consider important to themselves, to their image, or to the nation as a whole
5

-- See Also the narrower term African American women in advertising


Here are entered works on the portrayal of African American women in advertising
6

-- See Also the narrower term African Americans in advertising


Here are entered works on the portrayal of African Americans in advertising
7

-- See Also the narrower term Bill-posting


8

-- See Also Branding (Marketing)


Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance
9

-- See Also the narrower term Broadcast advertising


10

-- See Also the narrower term Cell phone advertising


Here are entered works on the use of cell phones as an advertising medium
11

-- See Also the narrower term Children in advertising


Here are entered works discussing the portrayal of children in advertising
12

-- See Also the narrower term Color in advertising


13

-- See Also the narrower term Comic books, strips, etc., in advertising


14

-- See Also the narrower term Commercial art


15

-- See Also the narrower term Comparative advertising


16

-- See Also the narrower term Corrective advertising


17

-- See Also the narrower term Coupons (Retail trade)


18

-- See Also the narrower term Creativity in advertising


19

-- See Also the narrower term Deceptive advertising


Here are entered works on advertising that includes false or misleading statements. Works on the portrayal of myth in advertising are entered under Myth in advertising
20

-- See Also the narrower term Display of merchandise


21

-- See Also the narrower term Endorsements in advertising


22

-- See Also the narrower term Fantasy in advertising


23

-- See Also the narrower term Gender identity in advertising


24

-- See Also the narrower term Help-wanted advertising


25

-- See Also the narrower term History in advertising


26

-- See Also the narrower term Institutional advertising


27

-- See Also the narrower term Internet advertising


28

-- See Also the narrower term Jews in advertising


Here are entered works on the portrayal of Jews in advertising
29

-- See Also the narrower term Language and languages in advertising


30

-- See Also the narrower term Mailing lists


31

-- See Also the narrower term Market surveys


32

-- See Also the narrower term Masculinity in advertising


33

-- See Also the narrower term Media buying services


34

-- See Also the narrower term Men in advertising


Here are entered works discussing the portrayal of men in advertising
35

-- See Also the narrower term Minorities in advertising


Here are entered works on the portrayal of minorities in advertising
36

-- See Also the narrower term Multiculturalism in advertising


37

-- See Also the narrower term Music in advertising


Here are entered works on the use of music in advertising. Works on the advertising of music are entered under Advertising--Music
38

-- See Also the narrower term Older people in advertising


Here are entered works discussing the portrayal of older people in advertising
39

-- See Also the narrower term Packaging



--subdivision Packaging under types of products or merchandise for the techniques of wrapping, sealing, and labeling items for marketing, e.g. Corn--Packaging
40

-- See Also the narrower term Premiums (Retail trade)


41

-- See Also the narrower term Product demonstrations


42

-- See Also the narrower term Product placement in mass media


Here are entered works on an advertising technique that consists of the use of name-brand products as props or as set dressing in motion pictures, television programs, or other mass media
43

-- See Also Propaganda



--subdivision Propaganda under names of wars, e.g. World War, 1939-1945--Propaganda
44

-- See Also Public relations


Here are entered general works on the actions of organizations, such as corporations, stores, governments, etc., in promoting good will between themselves and the community. Works on the process of disseminating information in order to attract public notice are entered under Publicity

--subdivision Public relations under names of individual corporate bodies and under topical headings, e.g. Boy Scouts--Public relations; United States. Army--Public relations
45

-- See Also Publicity


Here are entered works on the process of disseminating information in order to attract public notice. General works on the actions of organizations, such as corporations, stores, governments, etc., in promoting good will between themselves and the community are entered under Public relations
46

-- See Also the narrower term Religion in advertising


47

-- See Also Sales promotion


48

-- See Also Selling


Here are entered general works on the technique of selling. Works on the technique of selling particular products are entered under Selling subdivided by the name of the product, e.g. Selling--Automobiles
49

-- See Also the narrower term Semiotics in advertising


50

-- See Also the narrower term Sex in advertising


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