Limit search to available items
Book Cover
Author EGO (Firm)

Title EGO : the difference between telling and selling
Published Corte Madera, Calif. : Gingko, 2003


Location Call no. Vol. Availability
 MELB  741.6 Ego/Etd  AVAILABLE
Description 256 pages : color illustrations ; 22 cm
Contents Case study I : Baby press conference -- Case study II : Consolidated Baily -- Case study III : Double agent -- Case study IV : Duffs -- Case Study V : ESPN outdoors -- Case Study VI : Lee Pipes -- Case study VII : Meetup -- Case study VIII : One Main -- Case study IX : The truth about -- Case study X : UARM -- Case study XI : U.S. concepts -- Case study XII : Zakka -- Icons & logos
Summary Offering insight and substance for real-world designers, this book is aimed at designers seeking to develop more substantive content for clients. Showcasing the work of EGO, it includes corporate identities, TV graphics, web site designs, videos and packaging
Analysis Graphic design
Subject EGO (Firm) -- Catalogs.
Commercial art -- United States -- Case studies.
Advertising agencies -- United States -- Case studies.
Genre/Form Case studies.
LC no. 00002550
ISBN 1584231467 paperback