| Description |
1 online resource (1 video file, 66 min.) : sound, color |
| Summary |
Discusses the practices of a multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and video games to educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Video raises questions about the ethics of children's marketing and its impact on the health and well-being of kids |
| Notes |
Originally produced in 2008 |
| Credits |
Camera, David Rabinovitz, Bill Brennan, Perry Hallinan, Lyle Morgan ; supervising editor, Andrew Killoy |
| Performer |
Narrator, Alex Peterson ; participants, Dan Acuff, Enola Aird, Michael Brody, Nancy Carlsson-Paige, Josh Golin, Allen Kanner, Velma LaPoint, Diane Levin, Susan Linn, Robert Reiher, Michael Rich, Gary Ruskin, Nick Russell, Juliet Schor, Betsy Taylor, David Walsh |
| Notes |
Closed captioning in English |
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Online resource; title from title frames (Kanopy, viewed February 26, 2024) |
| In |
Media Education Foundation Collection |
| Subject |
Child consumers -- United States
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Advertising and children -- United States
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Marketing research -- United States
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Advertising and children
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Child consumers
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Marketing research
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United States
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| Genre/Form |
documentary film.
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Documentary films
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Feature films
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Internet videos
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Nonfiction films
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Documentary films.
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Nonfiction films.
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Feature films.
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Video recordings for the hearing impaired.
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Internet videos.
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Vidéos sur Internet.
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Documentaires.
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Films autres que de fiction.
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Vidéos pour personnes handicapées auditives.
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| Form |
Streaming video
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| Author |
Barbaro, Adriana, screenwriter film producer film director
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Earp, Jeremy, screenwriter, film director
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Media Education Foundation, production company, publisher.
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