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Book Cover
E-book

Title Advertising to children : concepts and controversies / M. Carole Macklin, Les Carlson, editors
Published Thousand Oaks, Calif. : Sage Publications, ©1999

Copies

Description 1 online resource (xiv, 322 pages :) : illustrations
Contents Through the eyes of a child : children's knowledge and understanding of advertising / Deborah Roedder John -- Socialization and adolescents' skepticism toward advertising / Tamara F. Mangleburg and Terry Bristol -- Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / Robert Abelman and David Atkin -- Youth, advertising, and symbolic meaning / Cindy Dell Clark -- "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s / Alison Alexander [and others] -- Mothers' preferences for regulating children's television / Ann D. Walsh, Russell N. Laczniak, and Les Carlson -- Comparison of children's and prime-time fine-print advertising disclosure practices / Darrel D. Muehling and Richard H. Kolbe -- The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys / Mary C. Martin, James W. Gentry, and Ronald Paul Hill -- Selling food to children : is fun part of a balanced breakfast? / Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez -- How do we persuade children not to smoke? / Laura A. Peracchio and David Luna -- Camels and cowboys : how junior high students view cigarette advertising / Barbara J. Phillips and Liza Stavchansky -- Adolescents' attention to beer and cigarette print ads and associated product warnings / Richard J. Fox [and others] -- Advertising to children in the twenty-first century : new questions within familiar themes / Christine Wright-Isak -- The future for children and the Internet / Carole Walters -- Advertising's effects : juxtaposing research with older and younger youths / Marvin E. Goldberg -- The context of advertising and children : future research directions / Jeffrey J. Stoltman
Summary Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption
Bibliography Includes bibliographical references and index
Notes English
Subject Television advertising and children -- United States
Advertising and children -- United States
SOCIAL SCIENCE -- Media Studies.
Advertising and children
Television advertising and children
Reclame.
Kinderen.
Publicité télévisée -- États-Unis.
Publicité et enfants -- États-Unis.
United States
Form Electronic book
Author Macklin, M. Carole
Carlson, Les
LC no. 99006231
ISBN 9781452262178
1452262179
0761912851
9780761912859
9781452225500
1452225508
9780761912842
0761912843
1322417547
9781322417547