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Title Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation / Nicoletta A. Wilks, editor
Published New York : Nova Science Publishers, [2009]
Online access available from:
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Description 1 online resource (110 pages) : illustrations (some color)
Series Food and beverage consumption and health series
Food and beverage consumption and health series.
Contents Expenditures for marketing food to children and adesecents -- Food marketing activities directed to children and adolescents -- Assessment of food company health initiatives and recommendations
Summary "This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description
Bibliography Includes bibliographical references [page (85)-101] and index
Notes Print version record
Subject Advertising and children -- Research -- United States.
Advertising -- Food -- Costs.
Food industry and trade -- Self-regulation -- United States.
Food industry and trade -- United States -- Statistics.
Food -- Marketing -- Costs.
Grocery trade -- Self-regulation -- United States.
Grocery trade -- United States -- Statistics.
Target marketing -- Research -- United States.
Genre/Form Statistics.
Form Electronic book
Author Wilks, Nicoletta A.
LC no. 2009502070
ISBN 1614702160 (electronic bk.)
9781614702160 (electronic bk.)