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Author Poech, Angela

Title Alcohol consumption ad nauseam - without any consequences? : how to launch an alcohol-reducing product on the market / Angela Poech, Tom C. Peisl and Tina Lorenz
Published [Bingley] : Emerald Group Publishing Limited, 2011
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (22 pages) : color illustrations
Notes Published also as volume 1, numbers 1, 2011 of Emerald emerging markets case studies
Bibliography Includes index and bibliographical references
Subject Alcoholism -- Prevention -- Case studies
Drinking of alcoholic beverages -- Case studies
Alcoholic beverages -- Health aspects -- Case studies
Advertising -- Alcoholic beverages -- Case studies
Genre/Form Case studies.
Form Electronic book
Author Peisl, Tom C
Lorenz, Tina
OTHER TI Emerald emerging markets case studies