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Book Cover
Author Wiesen, Christopher, author

Title Learn about the phi coefficient in SPSS with data from the Southern opinion research survey (1990) / Christopher Wiesen
Published London : SAGE Publications, Ltd., 2019
Online access available from:
Sage Research Methods Datasets    View Resource Record  


Description 1 online resource : illustrations
Summary This dataset is designed for teaching about the phi coefficient and an associated hypothesis test. The dataset is a subset of the Southern Opinion Research Poll (1990), and the example quantifies the association between opinions about a complete ban on cigarette advertising and requiring alcohol ads to contain health warnings. The dataset file is accompanied by a Teaching Guide, a Student Guide, and a How-to Guide for SPSS
Notes Description based on XML content
Subject SPSS (Computer file)
SPSS (Computer file)
Advertising -- Alcoholic beverages -- Law and legislation
Advertising -- Cigarettes -- Law and legislation
Alcoholic beverages -- Public opinion
Cigarettes -- Public opinion
Correlation (Statistics) -- Study and teaching
Statistical hypothesis testing
Advertising -- Alcoholic beverages -- Law and legislation.
Advertising -- Cigarettes -- Law and legislation.
Alcoholic beverages -- Public opinion.
Statistical hypothesis testing.
Form Electronic book
ISBN 1526489384