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Book Cover
Book
Author Weinreich, Len.

Title 11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich
Published London : Kogan Page, 1999

Copies

Location Call no. Vol. Availability
 MELB  659.113 Wei/Est  AVAILABLE
Description xiv, 245 pages : illustrations ; 26 cm
Notes Includes index
Subject Advertising agencies.
Advertising campaigns -- Planning.
ISBN 0749428945
Other Titles Eleven steps to brand heaven
Eleven steps to brand heaven