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Author
Weinreich, Len.
Title
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich
Published
London : Kogan Page, 1999
Copies
Location
Call no.
Vol.
Availability
MELB
659.113 Wei/Est
AVAILABLE
Description
xiv, 245 pages : illustrations ; 26 cm
Notes
Includes index
Subject
Advertising agencies.
Advertising campaigns -- Planning.
ISBN
0749428945
Other Titles
Eleven steps to brand heaven
Eleven steps to brand heaven
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