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Subjects (1-7 of 7)
Advertising campaigns -- Planning.
1
1999
11 steps to brand heaven : the ultimate guide to buying an advertising campaign
Weinreich, Len.
London : Kogan Page, 1999
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Location
Call no.
Vol.
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MELB
659.113 Wei/Est
AVAILABLE
2
2006
Advertising and integrated brand promotion
O'Guinn, Thomas C., author
Fourth edition
Mason, Ohio : Thomson/South-Western, [2006]
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W'BOOL
659.1 Ogu/Aai 2006
AVAILABLE
WATERFT BUSINESS
659.1 Ogu/Aai 2006
AVAILABLE
MELB
659.1 Ogu/Aai 2006
AVAILABLE
3
2005
The APG creative planning awards 2004
Sydney : Account Planning Group, Australia, [2005]
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MELB
659.111 Mur/Acp
AVAILABLE
4
2000
The art of cause marketing : how to use advertising to change personal behavior and public policy
Earle, Richard, 1932-
Chicago, Ill. : McGraw-Hill, [2000]
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MELB
658.5 Ear/Aoc
AVAILABLE
5
2019
The CVS Beauty in Real Life campaign
Robson, Karen, author
London : SAGE Publications: SAGE Business Cases Originals, 2019
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Electronic Resources
6
2013
The Pitch: The Fuller Brush Company - Series 2, Ep 8 Of 8
Australia : SBS 2, 2013
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7
2012
The Pitch: Waste Management - Series 1, Ep 2 Of 8
Australia : SBS 2, 2012
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