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Subjects (1-7 of 7)
Advertising campaigns -- Planning.
1
Book
1999

11 steps to brand heaven : the ultimate guide to buying an advertising campaign


Weinreich, Len.

London : Kogan Page, 1999

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Location Call no. Vol. Availability
 MELB  659.113 Wei/Est  AVAILABLE
2
Book
2006

Advertising and integrated brand promotion


O'Guinn, Thomas C., author
Fourth edition
Mason, Ohio : Thomson/South-Western, [2006]

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Location Call no. Vol. Availability
 W'BOOL  659.1 Ogu/Aai 2006  AVAILABLE
 WATERFT BUSINESS  659.1 Ogu/Aai 2006  AVAILABLE
 MELB  659.1 Ogu/Aai 2006  AVAILABLE
3
Book
2005

The APG creative planning awards 2004




Sydney : Account Planning Group, Australia, [2005]

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Location Call no. Vol. Availability
 MELB  659.111 Mur/Acp  AVAILABLE
4
Book
2000

The art of cause marketing : how to use advertising to change personal behavior and public policy


Earle, Richard, 1932-

Chicago, Ill. : McGraw-Hill, [2000]

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Location Call no. Vol. Availability
 MELB  658.5 Ear/Aoc  AVAILABLE
5
E-book
2019

The CVS Beauty in Real Life campaign


Robson, Karen, author

London : SAGE Publications: SAGE Business Cases Originals, 2019

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6
Streaming video
2013

The Pitch: The Fuller Brush Company - Series 2, Ep 8 Of 8




Australia : SBS 2, 2013

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7
Streaming video
2012

The Pitch: Waste Management - Series 1, Ep 2 Of 8




Australia : SBS 2, 2012

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