| Description |
1 online resource |
| Contents |
Cover -- Title page -- Copyright -- Dedication -- Contents -- INTRODUCTION -- Chapter 1: ALCOHOL AND ME -- Chapter 2: A WELL-OILED MACHINE: ALCOHOL AND THE MEDIA -- Chapter 3: DRUNK ON POWER: ALCOHOL AND POLITICS -- Chapter 4: SPIN THE BOTTLE: THE ALCOHOL LOBBY -- Chapter 5: MESSAGE IN A BOTTLE: ADVERTISING ALCOHOL -- Chapter 6: TO DRINK IS HUMAN: ALCOHOL AND EVOLUTION -- Chapter 7: WAIPIRO: MAORI AND ALCOHOL -- Chapter 8: SATURATION: A FREE MARKET FOR ALCOHOL -- Chapter 9: NO LOGO: WHAT THE ALCOHOL INDUSTRY DOESN'T WANT YOU TO KNOW -- Chapter 10: THE GIFT: HOW I GAVE AWAY DRINKING |
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Chapter 11: ALE BONDING: ALCOHOL AND MEN -- Chapter 12: MINING THE GAP: TARGETING WOMEN AS A GROWTH MARKET -- CONCLUSION -- Acknowledgements -- Seeking Help -- Notes |
| Summary |
Ever wondered why it always seems like a good time for a drink? Four years ago, investigative journalist Guyon Espiner gave up drinking alcohol. He had been a heavy yet controlled drinker since his teens - abstaining three nights a week but making up for it the other four. One morning he woke up after a big night and decided he'd had enough and he quit - no AA, no support groups. Not drinking has given Guyon a new perspective on our relationship with alcohol in Aotearoa, and a lot of it is disturbing. The Drinking Game investigates the alcohol industry: the power, politics and lobbying behind our most harmful drug. Weaving together personal experience, hard research and interviews, it examines why New Zealand has such a heavy drinking culture, the harm it causes and how our attitudes to alcohol are changing.This is a sobering look into how the way you drink is shaped not only by your individual choice, but also by government, media and big business |
| Bibliography |
Includes bibliographical references |
| Subject |
Alcoholism -- New Zealand
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Advertising -- Brewing industry -- New Zealand
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Advertising -- Brewing industry
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Alcoholism
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New Zealand
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| Form |
Electronic book
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| Author |
George Allen & Unwin Ltd, commissioning body.
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| ISBN |
9781761186165 |
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1761186167 |
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