| Description |
1 online resource (304 pages) |
| Contents |
Machine generated contents note: 1. Responding to changing customer expectations -- Super-connected travelers -- Corporate travelers -- globalization of consumers -- Implications for, and responses of, airlines -- Full-service airlines -- Developments within the low-cost sector -- Takeaways -- 2. Platform-based and networked businesses -- New forms of collaboration -- macroeconomic shift: industrial era to digital era -- Platforms -- Network effects -- Technologies -- Data -- Internet of Things (IoT) -- Cloud computing -- Artificial intelligence (AI) and augmented reality (AR) -- Human resources -- Implications for airlines -- Takeaways -- 3. Innovating and evolving airline network planning -- Current and evolving systems -- Conventional planning-module limitations -- New modules and integrative planning -- Examples of comprehensive, dynamic, and integrated planning -- Vietnam Airlines -- Alitalia, Air Berlin, and Jet Airways -- Norwegian Air Shuttle -- What's next? -- Takeaways -- 4. Re-thinking revenue management -- Historical perspective -- Existing systems and process challenges -- On the airline side -- On the customer side -- Step-changing options: opportunities and challenges -- Customer segmentation and personalization -- Pricing and fare management -- customer experience -- Takeaways -- 5. Re-designing services for a next-generation customer experience -- Multi-industry insights -- Mercedes-Benz -- Uber -- USAA -- Westpac -- Re-defining value and designing for it -- Mapping the experience -- Managing customer loyalty and the brand -- Managing service and experience during disruptions -- Takeaways -- 6. Re-thinking the airline business for the digital era -- Platforms -- digital mind-set -- Digital technologies -- Digital strategies -- digital workplace -- New forms of transportation -- Closing thoughts -- 7. Thought-leadership pieces -- 1. Loyalty at the forefront of the transformation curve / Evert R. de Boer -- 2. high-level checklist for developing a data strategy / Gary Doernhoefer -- 3. Radical digitization in the airline industry / Stefan A. Jenzowsky -- 4. flexible flyer: turning the airlines operating model downside up (from fixed schedules and variable fares to variable schedules and fixed fares) / Dietmar Kirchner -- 5. Meeting the expectations of today's connected and empowered passengers: on-demand, real-time, end-to-end / Raymond Kollau -- 6. Competition and digitization / Dianchun Li -- 7. How much a threat from long-haul low-cost carriers? / James Halstead -- 8. Connecting the dots at the airport: the potential of transformation with artificial intelligence / James R. Peters -- 9. future of secondary airports / Parm Sidhu -- 10. changes and challenges affecting sales and distribution in the airline world / Trevor Spinks -- 11. Shifting from asset management to customer value while building a new speed into the business / Robin Barlass -- 12. evolving paradigm of interactive selling based on consumer preferences / B. Vinod -- 13. Leadership challenges in a disruptive era: rapidly changing market dynamics in airfreight as well as passenger air travel require a new leadership approach / Monika Wiederhold |
| Summary |
In 21st Century Airlines: Connecting the Dots, Nawal Taneja addresses the challenges and opportunities facing the airline industry as it tries to innovate and create products and services that are radically different by 'connecting the dots' at four key levels: recognizing the implications of global events, improving cross-functional collaboration within the organization, working more closely with the travel chain, and providing much higher engagements with connectors within the social networks. The book synthesizes insights gained from the experience of non-traditional businesses, such as Uber, that have no physical assets and that focus on scalability through platforms, as well as traditional businesses, such as Mercedes-Benz, that are transitioning from operators of physical assets to adapt to the on-demand and sharing economies. These insights show pragmatically that digitizing airline businesses would require digital mind-sets, digital technologies, digital strategies, and digital workplaces to explore new frontiers in value for both customers and airlines. Moreover, forward-thinking airlines need to consider working with bimodal organizational structures, in which one group optimizes current business models (network, fleet, and schedule planning, as well as revenue management) while a second group explores innovative ways to add digital features to physical products to provide a consistent experience throughout the journey. The book is written for all senior-level practitioners of airlines and related businesses worldwide, as well as senior-level government policymakers |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed September 21, 2017) |
| Subject |
Airlines -- Management.
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Airlines -- Planning
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Airlines -- Economic aspects
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Airlines -- Cost of operation.
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TRANSPORTATION -- Ships & Shipbuilding -- Pictorial.
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Airlines -- Cost of operation
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Airlines -- Economic aspects
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Airlines -- Management
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Airlines -- Planning
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| Form |
Electronic book
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| ISBN |
9781315107028 |
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1315107023 |
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9781351605854 |
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1351605852 |
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